We seem to talk a lot about Nike and Nike+. Maybe it’s the tanagramster team’s passion for running or Nike’s well rounded approach to digital ecology. It doesn’t really matter because we, the consumer, want more. The following list is a summary of features we’d like to see on the iPhone 3GS version.
1) Emergency response – As an urban runner, on of my biggest fears is an attack or accident that renders me unable to seek help. I would feel better if I had an option to alert loved ones or authorities with a simple button press or even better, after an accelerometer detected shock followed by no movement (accelerometer or sensor). Perhaps we could use MobileMe Find-my-phone or the GPS to send coordinates to those who need to know? Even a quick access link to a speakerphone dialed 911 call would be appreciated. Obviously there are risks with auto dialing emergency services, but I think safety catches could be engineered into the solution. I wonder if Nike could partner with these guys?
2) Notes Transcription – This one is a little quirky, but I do some of my best thinking during a run and would greatly appreciate a capture device more secure than my memory. Mic-in-headphones technology would likely be required for this, but we’ve got that. Speech-to-text tech would make this better, but I’m not holding on to his idea because I’m pretty sure the noise of the run would confuse the system pretty quickly.
3) Telemetrics – I have no doubt the folks at Motorola want or have something like this, but us pro-sumers would love live run streams for loved ones and trainers as we slog through our local runs. Consider the opportunity for coaches to monitor multiple runners’ performance against individual profiles. It’s an easy connection to make for team efforts, but what about sports consultants coaching paying individuals through a Marathon.
4) VOIP Push-To-Talk (PTT) – Technology similar to Skype (not the PTT part) would allow a coach or teammate to provide real-time insights / conversation regardless of distance.
5) 3rd Party Integration – In a world where services are currency, Nike has still not embraced allowing third-party developers (hardware or software) to add their personal twists to the plus ecology. If they offered a SDK, the market could take their hardware and grow it into all sorts of interesting spaces. Perhaps their lacking revenue model is to blame?
5) Playlist Sync OR Local Area Music Broadcast – It’s nice to run with friends, it’s extra nice to run to the same music (same tempo). The ability to sync music or share music via bluetooth or wifi would be awesome. I could use the same tech on the ski slope. Extra credit for developing a networking architecture that expands distance as the number of paired machines increases.
6) GPS Integration – This one is a no brainer. The Nike+ system needs to be manually calibrated (i.e. you type in a distance after a run). Instead we think it would be great to intermittently start the GPS chip (every 1 min to save battery) to determine actual progress. Not only would this data be useful for calibration but it would also be nice to automagically draw routes. Clever web services monkeys might even be able to create a function that alerts you if you are approaching another Nike+ user and allow you to contact them, race them, etc.
7) Digital (virtual) Running Mates – Illness kept me from running the last Human Race, but there is another opportunity for Nike+ to network their communities. Imagine as you are beginning your run, your Nike+ app speaks into your ears that there are X number of runners of similar skill starting at the same time. After being presented the option, you opt to join the group and during your run you can chat with them via VOIP technology. Imagine those runners are scattered across the world. WOW! “Hi, what’s your name?” “I’m Roy from Manchester, and you?” You get it…
I hope the fine folks at Nike don’t consider these ideas as criticisms. More than half of our office is wired into their service and we adore their smart combination of style and tech. As fans for life we just want to help. See you all at the Bank of America Shamrock Shuffle!
Posted by Joseph Juhnke on February 4, 2010
New York Times - A Peek into Netflix Queues
Data superimposed onto geography gains the benefit enhanced meaning. Humans understand maps as spacial surrogates and because of that it is easy for us to compare data in a physical realm. The team at NYTimes.com has done a great job making Netflix rental data relevant and interesting. It’s beautiful.
Posted by Joseph Juhnke on January 11, 2010
After our last post starting our search for an addition Senior UX designer many people have come to us asking for examples of what type of work we think is “Hot.”
We won’t comment on the sites or the companies except to say thank you. You inspire us.
http://www.generationmovieproject.be/
ttp://www.famous.be
http://www.vobnedir.org/
http://www.igoa.in/
http://www.northkingdom.com/
http://www.lessrain.com/
http://www.juxtinteractive.com/
http://www.bigspaceship.com
http://www.akqa.com/
http://www.kinetic.com.sg
http://www.pokelondon.com
http://www.stardust.tv/
http://www.nakd.tv
If you can make like these guys can, send us an email to careers@tanagram.com. We need to talk.
Posted by Joseph Juhnke on January 8, 2010
Once again, Tanagram is growing. We are looking for a curious individual with a passion for the future of interaction and deep experience working with HTML, AS3, and XAML. Our newest member must also rock. This isn’t a confidence thing for you or us, we aren’t prima donna designers and don’t work well with individuals who can’t collaborate intensively. Rock to us means to be REALLY REALLY good at what you do. It means you understand the implications of aesthetics and beauty on complex functional design. It means you understand and are relevant with the “fashion” of design. It means you wake up in the morning thinking about visual and systemic gorgeousness and strive to create it. You must have a great portfolio that is relevant and shows you are actively pursuing the issues we are passionate about.
Here at Tanagram we actively look for ways to escape the world of WIMP interaction and I’m proud to say we are very very close to realizing it. We design complex interactive experiences, systems that make most designers cringe. Systems that allow users to touch and manipulate data with hands not abstractions. We abhor refresh-encumbered interaction and enjoy individuals who understand that there is a better place.
While we can’t share project specifics, our current assignments include redefining geospatial hyperlocal media planning as a SaaS product*, inventing the the future of Augmented Reality interaction (no it’s not a silly iPhone app, think heads-up display technology and daily wear), and creating / refining online communities that are meaningful and truly help people. Our clients work with us to help them create the future and we are steadfast that our future is a better one.
In our process the UX designer’s role begins at project inception. She participates in client discussions gathering information and providing references to current and leading edge design approaches (visual, haptic, etc) that may benefit the client’s requirements. She references new trends, hot topics, and examples used by like and non-like competitors. Once requirements are gathered, she works with the project team as an artist, innovator, and strategist representing concepts and prototypes that are desired by her target audiences. Design aesthetics are always as important as simplicity and relevance. Our newest member must be a communicator, actively seeking and spreading inspiration. She is constantly challenging herself and the status quo.
Experience working with Industrial Design is a plus.
If you feel like she could be you and have 10+ years of experience please send your resume and portfolio to careers@tanagram.com and we can start the discussion.
We look forward to meeting you.
* apologies for the buzzword attack.
Posted by Joseph Juhnke on December 30, 2009
First and foremost, this post is a sincere thank you from me to Jana Eggers for a gift that touched me and my little girl in the best way. As you may know, I frequently post pictures of moments with my children on Twitter to share my joy. One day, a few weeks ago, I got a package from Jana out of the blue. In it was a handwritten note sharing how one of my recent posts had touched her and a child’s apron (modeled above). Her note mentioned she thought we would enjoy this together and we sure did. Lulu has her favorite apron now and likes to wear it all the time.
It’s important to know that Jana and I have a business relationship. Over the years, Tanagram has had several partners providing Just-In-Time (JIT) T-Shirt printing. A year or so ago, we found SpreadShirt.com and have been very pleased with the quality, cost, and service they provide. You can see our spreadshirt store here.
Again, Jana, Thank you.
I would also like Jana for exemplifying Social Marketing practices and providing me with a great example to share with you. It’s important to understand that this analysis cannot detract from the sentiment of the gift from Jana because truth lives at the very core of Social Marketing, as does trust and relevance. Jana’s intent is not false and if it were the “touch” would have been rejected as suspicious or manipulative.
Traditional Marketers and PR folks are having a tough time today because consumers are extremely savvy and jaded. They can immediately smell out the “lie” of a marketing campaign and forget it just as quickly. Not being able to tell consumers what to do has them running scared.
Here at Tanagram (and some of our best clients) we have a dream where unsolicited advertising (telemarketing, billboards, etc.) goes away. We imagine a world where consumers choose companies to forge relationships with and those companies in return look for individual, meaningful ways to contribute to their consumers’ lives. It’s a little Utopian, we know, but the math follows as such:
- Blanketing DMAs (think of them as custom geographic boundaries) with one-message-fits-all advertising content is expensive and the return on each dollar spent is small. Most of the advertising spend is wasted on individuals who aren’t interested or like the photo below; in the trash.
- It is common knowledge among sales professionals that it is more expensive to find new consumers than it is to maintain and foster new business from the ones who show an affinity to your products.
- It’s a little early for statistics, but if our hunch is correct, the return on investment for relationship based marketing (Social Marketing) will be significantly better than traditional media. Exponentially better. Think about it, would you buy from someone who cares about you (truthfully), you trust (based on past behavior), and is offering you something that fits immediately into your world of needs (discounted precooked chicken on the way home late from work)?
- If the return on investment is greater for personal, relevant interactions, spending on less effective methods will cease. The billboards will come down.
Today Social Marketers are listening to and searching channels like Twitter for individuals with ideas, concerns, questions, etc. that they might be able to assist with. The goal is not to get one more widget into the consumers hands but to show the consumer that a human being with deep knowledge on a specific situation is there and willing to help them. If a sale results, it’s because it was the best solution for the consumer. Follow @USAA / @Niner_Nut on Twitter to see a good example of Social Marketing for Financial Services. I bank with them, and they are AMAZING!
The biggest challenge Social Marketing faces is scale. Will ginormo-corps like P&G be able to connect in relevant ways to billions of consumers? We don’t know, but if the returns are there, expect them to spend the billions they dump into that billboard blocking your sunset on research and development to find the solution. We can’t wait!
Posted by Joseph Juhnke on November 25, 2009
It seems every other discussion I enter as of late has something to do with privacy and or the things “they” know about us. Maybe it’s the paranoid circles I travel, or maybe we are seeing the beginning of a significant change in our human paradigm. Digital technology is maturing and enabling us to connect/interact/react in ways we never before imagined. Human nature drives us to interact (you remember that “No man is an island” junk from High School?) and Digital technology is superpowering our ability.
Remember life before Facebook? How many old friends have you lost touch with? How many viable relationships could you maintain before Facebook? How many can you maintain now? (I have 181)
It’s a little overwhelming to think that we are actively crafting a Digital overlay that will enable Digitally enabled beings to interact with other Digitally enabled beings or objects across space (think telekinesis), time (think time-based stitched panoramas made from FLICKR images chronologically navigated), and wordless communication (telepathy?). Imagine being able to see and hear and interact with objects from amazing distances. Imagine wearing a digital outfit. Imagine.
As Augmented Reality, the superimposition of the Datasphere onto reality, becomes more viable we will gain access to vast amounts of real-time data and there are a few issues we need face very soon.
Privacy – The ‘Millenials‘ have already succombed to the collective and have given away the illusion of privacy. Social media products like Facebook, MySpace, and Twitter have become platforms for their near-narcisistic need to self-proclaim. They communicate outwardly, freely and without fear. The rest of us, especially those who remember the 60’s are going to face challenging times over the next 10 years. Data availability and detail will continue to improve and we will all be faced with a choice: Does data serve or punish me?
What does it mean that marketers know where I live and what products I’m inclined to buy? Is my cellphone constantly broadcasting my location accurate to the meter? Am I being monitored for selfish reasons? Ok, you can sit down and stop shaking…. It’s not as bad as you think. We at Tanagram firmly believe Digital will serve us in powerful and meaningful ways and we spend a great deal of time imagining what those might be.
The truth – You ARE being watched. There, I said it, and nothing exploded. The fact is the Marketing Industry is facing one of the most challenging times since its inception. Gone are the days when they could ‘tell people what to believe.’ Gone are the days where they could produce a single, one-size-fits-all message that compells consumers to purchase products. Digital has made us (consumers) much smarter and because of this, we require much more sophisticated communication and interaction to even begin to consider a product relationship (that’s what it is when you become loyal to a brand). We the consumer have become extremely powerful and marketers are afraid.
So what evil things can they do with their monitoring? Well, that’s where we take an unexpected turn. You see, the only way they can sell is with the truth. They can no longer pay talking heads tell us what to think, lies are posted on Twitter for thousands to view seconds after they are broadcast. The backlash from a malformed or misguiding ad-campaign can cost millions in revenue but even worse it can cast the originator as not reputable and have significant long term effects. Everybody remembers Blackwater, right? Their brand was so destroyed by blunder and lies they had to rename as Xe. So if they can’t lie to us, how can they push their products? They have to connect with us like real people, meaningfully. To do that they grab gobs of data and look for consumers who would actually benefit from and are interested in the products they sell. They then do their best to be helpful and useful so you, the consumer, will learn they are trustworthy and legitimate. They spend fortunes on non-profits and other ‘Cause Marketing’ to be viewed as contributing members of society. Ultimately, they work very hard to maintain a real relationship with you. You see how mild mannered this once arrogant monster has become? Joking aside, they cannot take your free will. You will continue to be a fickle and informed consumer and they cannot afford for you to think that they have any intentions other than serving you the best they can. Also, there is no mind-control chip. They cannot hypnotise you into stupid purchase habits (for me this is a non-issue, I only buy stupidly) and if they could, they wouldn’t because the consumer backlash would destroy them.
So what do we do with these needy, shivering, whelp marketers? We give them our data. Why, because they will serve us better if they know our likes and dislikes. They can’t afford to annoy us anymore and they don’t want to waste money trying to sell to those who are disinclined. Broadcast advertising is going away. Advertising of the future will take place at a personal level in meaningful ways. Here’s an example: Perhaps you are driving home, late from work and you haven’t prepared the family meal. Your local preferred local grocer sends you a text message offering a discount on cooked chicken dinners (or your favorite dish) and saves the day.
That is where we are going, we just have to make the choice.
Posted by Joseph Juhnke on August 14, 2009
We seek a curious individual with deep technical roots who can strategize, scope, and manage teams of developers (partner firms by platform). This role is as much about dreaming up new solutions as it is about getting them done. We seek a Senior Design Technologist.
In our process the design technologist’s role begins at project inception. She participates in client discussions gathering information and providing references to current and leading edge technologies that may benefit the client’s requirements. She references new trends, hot topics, and examples used by like and non-like competitors. Once requirements are gathered, she works with the project team as an innovator and strategist representing concepts through the lense of technology. She is then responsible for determining the scope and resources to be used to implement the solution. Tanagram is not a programming shop, we work with partners to provide the technology solutions our clients need. The design technologist is responsible for our “stable” and insuring we work with the very best partners. While she is not a project manager, the design technologist is responsible for the technology solution and spends a portion of her day talking to the development teams and making sure everything is on track. She has a good understanding of analytics software, and is responsible for setting up the specified monitoring programs.
Here is a link to the official role description.
Please note this is primarily a technologist position. We are looking for someone with 10+ years of programming experience. Please do not apply if you do not have the required experience.
Please send all inquiries to careers@tanagram.com
Posted by Joseph Juhnke on August 6, 2009
NOTE: The goal of this post is not to troll and get attention by posting negative comments about media giant AT&T. Instead this post is intended to help all of us better understand what is happening in the world as we embrace micro-transactive interaction.
At the risk of sounding a little “Hippy”, today our thoughts, beliefs, and consciousness are traversing the digisphere in real-time at the speed of light. Because of this we know things much faster (true or not) and are on the way to becoming a digitally connected meta organism. Patchouli aside, the “Twitter Effect” has been linked to very rapid attendance drop-offs of bad movies (including Bruno), leaving the movie executives stunned and broke. No longer does it take a week or two to hear you really shouldn’t see a movie, it happens instantly. Similar effects have been noticed in politics, and stock trading as well. So what do we do?
We learn!
“The Feed” has the power to share knowledge in a more relevant and timely manner than any other medium that exists today. Try searching Twitter for the answer to a problem instead of Google. I was surprised to find my answer in one search after over an hour working the Google query strings. Even better, The Feed offers responses. If you can’t find what you’re looking for, make a post, ask for a Re-Tweet (RT), or use hashtags (#) to get to individuals who are interested in a specific topic. Connected people are an amazing resource.
So that brings us to the purpose of this post. In addition to being a powerful resource for answers, The Feed is an outstanding tool for gathering insight into customer opinion. The successful companies of today realize that building close, meaningful relationships with customers is the only truly defensible business strategy. In other words, Intellectual Property is easy to steal, but you aren’t going to steal my friends unless I upset them and drive them to you. That’s how social media works. It’s close relationships founded on seemingly insignificant communication transactions that are very similar to those you might have with a friend walking in the park.
When it’s time to address the potential issue of your customer’s viewpoints it’s a good idea to take a long look in the mirror and evaluate how you appear to the public. With the newly available RSS query subscriptions offered by Twitter and Google Blog search it’s relatively easy to set up a series of searches that will provide you a view (a mirror) into the shared opinion of your company (or yourself) by the meta-organism/feed.
We’ve created an example here. It’s an iGoogle page that hosts RSS feeds that are designed to eek out positive and negative views expressed about AT&T. (You’ll need an iGoogle account to subscribe to the tab) but we think it’s worth the price of admission. The story is passionate, dramatic, emotional, and bleak.
In addition to the views into The Feed via RSS windows, we’ve provided a number of links to resources including Hashtags.org, MicroPlaza, Twendz, and TWIST. We would like to invite you to develop your own opinions and discuss them here or on Twitter or FaceBook. What do you think AT&T should do? Do you think these people are all crackpots? Do you think blog posts like this will increase negative comments for companies like AT&T?
We look forward to the discussion.
Screen shot of the iGoogle page.
You can get the shared iGoogle tab here
Posted by Joseph Juhnke on July 20, 2009
Greetings and Salutations,
Our last post stated that the Nike+ site didn’t have an analytics engine running under the hood and I’m happy to say Heidi MS and the fine folks at R/GA have corrected us. In the process we got our learn on too. I’m going to share the dialog so that all may benefit from our interaction. Thanks again Heidi! We are huge fans!
Here is Heidi’s response:
“Thanks for your reply. I am glad to learn about the plugin since I didn’t know of it. I googled a bit but couldn’t find anything.
Here’s the kicker – The results you are seeing (NO CP) are misleading. Why do I know this? I’ve been tracking websites for over ten years and I happen to be analyst on the Nike account at R/GA. All of Nike’s sites, including the new Nike+ site are tracked with Omniture. All the pages in your post are tagged at this point. We wouldn’t dream of launching a website for a major corporation without tracking.
If you want to see if a website is tracked and the tracking tool used, I recommend you use a sniffer/debugger such as HTTP Watch or Charles. They won’t fail you.
And I agree with everything you had to say about tracking behavior. 
Heidi “
Heidi reminded us that Rich Internet Applications (RIA) do not use the same tracking technology as HTML based applications. RIA can interact with web services without a full page refresh. That’s part of why they are so cool and also don’t require Counter Pixels (CP) for traffic analysis.
I fired up Fiddler2 to confirm this and was interested to see traffic resolving to nike.112.2o7.net. This is a screenshot of Fiddler2 in action:
Launching a browser and opening the 2o7.net URL concludes the expedition as seen here:
So consider this a retraction AND an extra congratulations to the R/GA / Nike+ team for leading the RIA community by example. You all get an A+!
Footnote: Click here to learn more about Omniture’s 2o7.net domain.
Posted by Joseph Juhnke on July 9, 2009
Deploying a new or revised application can be a scary process. Are you confident your user-centered inquiry captured all of the needs? Are you certain your customers will like the new system better?
Typically, we’ve found the more expert the user—meaning the greater the amount of time they have invested in understanding your application’s complexities—the more likely they will be averse to change.
We’ve developed application UX for military pilots and there are few people who have spent more time learning an application (think thousands and thousands of hours). The good news is there are ways to insure your new release is a success.
Make sure your updates reflect real user improvements
Changing to a different platform is NOT a good reason to ask the customers to use a new application interface. You must learn how and plan to better serve them. Observation is your best tool: watch your customers work and look for opportunities to improve their workload efficiency (we call this workload assist), their decision-making efficiency (we call this cognitive assist), and provide them tools to forecast and measure the impacts of their decisions (we call this real-time performance assessment). Having used the above techniques with our cranky pilot user groups, we saw very positive results.
Enhancing your site is a marketing event. Be prepared to sell it
For your upcoming deployment plan on having a number of communication channels open to educate and engage your customers. Your goal is to solicit feedback, and develop trust. Nike+’s new “beta” site is a perfect example of the power of conversation.
Here is a shot of their existing site (not authenticated):
Notice the strong “hero” content talking about the value propositions of the new beta version. They even provide a link to the new version immediately below. It’s important to convey to your customers what they will be getting in this change and how it will impact them. Nike+ has done an excellent job with this.
Here is a shot of the new Nike+ beta site (also not authenticated):
The new site picks up where the old site left off explaining value and benefit for users. We won’t go into the specific benefits of the new site; suffice it to say they spent the time and learned what the users needed.
Teach the value to authenticated users
Once your customers authenticate into your system, you have enough data to be able to show them how your new system will better serve them. Take this opportunity seriously: Show them.
Here is a screen of the old Nike+ interface (authenticated):
Note the link-callout stating “see your runs in the new Nike+ beta.” This link provides a direct comparison of the dashboard pages and exposes the customer to a real-time comparison of the applications. It is also a “vote” button.
This is a good time to mention one of the strongest tenants in this approach: NEVER TAKE AWAY THE OLD SYSTEM. You have to wait like an observant parent for the child to discard the item before you can make it disappear. This is because the old system is their safety net. The really exciting part of this approach is that we can measure the users who have opted to use the new interface moving forward and those are SOLID conversion rates. If, after you deploy a new app using this technique and you don’t get many people willingly converting to the new application (voting that it’s better for them), call us. You more than likely missed a real need in your redesign or aren’t clearly communicating the improvements to your customers.
Provide feedback mechanism
The following three images really just show various views throughout the site, but notice two elements that remain consistent. The “feedback” tab on the right of every page (the last image shows an expanded view of the features) and the “Beta” flag in the upper right corner. Feedback is extremely powerful. Enable it, respond rapidly to the feedback and build trust that you are serving the customers’ best interest. Also, don’t disqualify this input channel just because it’s qualitative in nature. While accuracy of submissions will vary, bug notifications tend to be pretty accurate (something they can react to) and feature requests tend to be lofty but always worth validation. Our favorite part of this approach is the customers’ ability to send congratulations to those who developed the site. As developers/designers/strategists/etc, we need to realize we are part of the application ecosystem too. Kudos go a long way for both parties in building trust and respect.
Note the “return to classic” link on this page. Always provide an escape hatch for those who aren’t quite ready to convert.
This image illustrates the feedback toolset. It’s a third party app and very well done.
Measure measure measure
You can see at the bottom of each screenshot that my browser is reporting NO CP for all of the pages. This may be because Nike+ is using a beacon free traffic analysis tool, or more likely have forgotten to add analytics to their ecology. It’s important that the systems we design capture as much data about the use of the system (and its data) as it does capturing its core data (the data it was designed to share/collect). What we’re saying is the movement between data points by users is as valuable if not even more than the datapoint itself. These measurements can be formed into insights that can help you build a stronger relationship with your customer. That’s something the competition cannot steal.
Posted by Joseph Juhnke on July 8, 2009
Recent Comments