Building a Better Shopping Cart
Usability News from the Software Usability Research Laboratory at Wichita State University recently revisited an online shopping cart survey in “Top Ten Mistakes of Shopping Cart Design Revisited: A Survey of 500 Top E-Commerce Websites.” This new survey revisits a similar survey conducted in 2002 and focused on determining which of the top 10 mistakes made in shopping cart design in 2002 were still prevalent today. While it is interesting to note that many of the same problems that plagued shopping carts in 2002 are still problems in 2007, this survey is perhaps most interesting as a set of guidelines for designing new shopping carts.
The 12 issues identified by Naidu and Chapparo represent the best practices of shopping cart design. Designing your shopping cart to meet these best practices will not automatically catapult your online store to a position overtaking Amazon, but it will help you avoid many costly mistakes that Amazon and other online retailers have made in years past.
We’re no stranger to shopping carts. We’ve helped a number of large online retailers evolve their eCommerce experience but we’re currently putting these best practices and more (always pushing the bar!) to use in a new shopping cart design for an exciting, potentially far-reaching site that launches early next year. I can’t really talk about the project right now, but a number of us here are excited to use it ourselves.
Posted by Joseph Juhnke on August 15, 2007
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Welcome to the spill. The overflow buffer for the passion we have for interaction.
Spill is the blog from Tanagram, Inc. a technology innovation and design company based in Chicago, Illinois.
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