Borders copies Zoomii UI
Ouch! Yet another testament to the value of strategy. Zoomii launched and released a browse-by-aisles Amazon associate store in late June and this week Borders launched their “Magic Shelf” browse-by-aisle feature. I’ve written in the past that User Interface design is an excellent method to disrupt a market but it cannot be defended (scroll way down). In other words, people can copy it. It will be interesting to see how and where Zoomii goes from here.
Posted by Joseph Juhnke on July 25, 2008
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Welcome to the spill. The overflow buffer for the passion we have for interaction.
Spill is the blog from Tanagram, Inc. a technology innovation and design company based in Chicago, Illinois.
1 Comment on Borders copies Zoomii UI
By Spill - User Interface Ripoff Lawsuit on August 16, 2008 at 11:05 pm
[...] (UI) infringement. This suit marks a shift in thinking towards the value of a user interface. In previous posts we’ve talked about UI as not being defensible. If this lawsuit is successful, we’ll be eating crow. I for one will be happy to do it! Bring [...]
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