Target Settles with NFB

As reported by Kiplinger.com [UPDATE - Here's a NYTimes article as the Kiplinger article is offline] and many other sources, Target has settled with NFB on the class-action lawsuit that has started a shift in the thinking with regards to web accessibility. This settlement will put a lot of pressure on e-tailers throughout the United States and while that seems like a good thing, we are not satisfied with the likely result. 508 compliance must evolve, the blind and visually impaired deserve better than digital hand-rails and ramps. You’ve heard our rants before. Just like Oscar Pistorius used technology to turn his disability into an advantage, we believe the man / machine dyad can be optimized for anyone. Here’s a question to Target and the other e-Tailers out there: If product color descriptions and product images (i.e. a photo illustrating the cut, shape, fit, and color of a pair of pants) aren’t helpful to the blind, what good does it do to make sure they can access them?


Posted by on August 28, 2008

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Joseph Juhnke - President and CEO of Tanagram, Inc.