TEI President’s Symposium – an exciting event!
Tanagram participated in The Presidents’ Symposium of Chicago on September 9th at the University of Chicago Gleacher Center, sponsored by the Entrepreneurship Institute. This yearly event brings local executive management together to discuss business trends.
Joseph Juhnke and Adam Kallish participated in two panel discussions. Joseph Juhnke participated as a panelist in a “Web 2.0″ forum moderated by Scott Pemberton of Productive Strategies. The first ten minutes of the session were spent proving the term “Web 2.0″ is nothing more than a rallying cry from a few years ago the group focused on the use of technology as an enabler to connect businesses and customers in new and meaningful ways. Other panelists included Kristin Brown (Productive Strategies), Kelly Cutler (Marcel Media), and Matthew Klein (Fuor Digital). Approximately 45 people attended this session and participated in the very lively discussion.
Panelists attempted to illustrate the wide variety of potential social frameworks can offer a company looking to build closer relationships with their customers. We talked about the value of traditional online marketing as well as viral techniques, that the new web was made by the people for the people (User Generated Content). There was plenty of time allocated to discuss attendees personal questions.
Adam participated on the panel “Transitioning Your Business From a Commodity to a Value Added Provider.” The moderator was Phil Krone of Productive Strategies with the participation of Bob Jonas (The Christman Group), Allen Schiefelbein (MassMutual Financial) and Lyell Clark (Clarke Mosquito). 45 people attended this breakout session which addressed issues of how business can avoid commoditization.
The panel tried to emphasize the need for self-examination, discovery with prospects, leadership attributes and how to differentiate from competitors. Much of the audience was interested in how to have a more effective sales process. Adam’s theme on the panel was to address the needs of prospects and their client base to identify greater value.
As panelists we were invited to attend the other sessions and we found them very engaging. An excellent event overall, but it’s invite only. Start networking now to attend next year. We’re are!
Posted by Joseph Juhnke on September 11, 2008
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Spill is the blog from Tanagram, Inc. a technology innovation and design company based in Chicago, Illinois.
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