Uniqlo Try – An interesting and overwhelming way to display data

Japanese fashion clothing manufacturer UNIQLO, like most in the industry, is interested in learning more about their consumers. What makes them different is they have published results from their surveys as an interactive campaign that is visualized using Papervision3D. UNIQLO TRY is an interesting study of information visualization. The information moves fast and is hard to digest (for me) but the visualization is beautiful and the interactivity compelling. The filter tools made me feel a little uncomfortable as the filter criteria is mostly physical attributes of the subjects. Try it for yourself!


Posted by Joseph Juhnke on December 12, 2008

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