January 2009

New Leadership, New Website – Whitehouse.gov

whitehousegov

Live this morning, Whitehouse.gov has launched a new redesign. Notable additions to the site, (aside from a new look) include a blog and some pretty strong content. During his campaign Barack Obama leveraged the use of social media (Twitter, Facebook, etc) to share thoughts and connect with the people. His team’s use of Twitter tended to be more as a broadcast platform announcing different events and linking to video instead of bi-directional communication but overall it was an effective approach. While everything President Obama is doing to leverage Digital is groundbreaking from a governmental standpoint they have yet to take the real challenge and build an online community. Imagine a place where you could see legislation discussions happening in real-time and interact with decision makers? We applaud President Obama’s administration for taking steps in the right direction but encourage them to push further. Digital could be the tool that connects citizens and leadership to affect real change. P.S. We’re waiting to help!


Announcing the “Better Togethering” series

Greetings and saluatations (just dated myself). We at Tanagram have been swimming naked in the digital pool for 17 years and for us a lot of what we do makes perfect sense. Through various discussions with colleagues, friends and even strangers we’ve realized our thoughts and processes don’t necessarily make sense to those who are not fanatic swimmers (keep that metaphor alive Joe!). This post marks the beginning of a series we’ll be calling “Better Togethering.” This series will talk about Actor Definition, Conversion Goals, Game Design, Measurement, Iteration, and of course Value. As a first foot on the ground we’ve attached a video (sent by a good friend) done by CommonCraft, that does a great job describing the Social Media landscape. We look forward to your feedback, questions, and challenges. You’re interaction will educate us, and we’re very excited about that.


Baxter Credit Union launches updated online banking app

bcu-newsite

Congratulations to Baxter Credit Union (BCU.org) for the launch of their new and improved web experience. Tanagram worked closely with the BCU team to revise the site layout and architecture to provide useful information in a intuitive and meaningful way. Baxter Credit Union is one of the top ten largest credit unions in the U.S. with customers that include Cardinal Health, CDW, Boston Scientific and many more. Great job everyone!


Feedburner is cranky!

Hi Gang, If you get this message, it’s not because you’ve subscribed to a RSS feed. Ours has been down since mid Dec. Thanks WP Upgrade! Hopefully a fix is on the way.

UPDATE: After a complete pull-out-and-nuke-it-from-orbit rebuild, we found the entry in our .htaccess file placed by a well intended colleague many many moons ago. Feeds are up and running again. Hopefully to your joy.


Volkswagen presents driving in 2028

Driving 2028

Starting 2009 with a look forward, Volkswagen has posted a very interesting online presentation sharing their vision for driving in 2028. The vision expands significantly on the capabilities and value of telematics and the automobile as a computing platform. While you watch this, keep in the corner of your mind the concept of transportation as a service, instead of a product. Could community vehicles concepts like iGo and ZipCar leverage technology to create a seamless offering?

A couple of additional notes: The link above will likely get snarled up in your pop-up blocker. Don’t fret and click the link at the bottom of the error message to recover. Also, the english dubbing needs a little additional effort to overcome. They had to cut costs somewhere, right? Thanks Adam for the URL!