New Leadership, New Website – Whitehouse.gov

whitehousegov

Live this morning, Whitehouse.gov has launched a new redesign. Notable additions to the site, (aside from a new look) include a blog and some pretty strong content. During his campaign Barack Obama leveraged the use of social media (Twitter, Facebook, etc) to share thoughts and connect with the people. His team’s use of Twitter tended to be more as a broadcast platform announcing different events and linking to video instead of bi-directional communication but overall it was an effective approach. While everything President Obama is doing to leverage Digital is groundbreaking from a governmental standpoint they have yet to take the real challenge and build an online community. Imagine a place where you could see legislation discussions happening in real-time and interact with decision makers? We applaud President Obama’s administration for taking steps in the right direction but encourage them to push further. Digital could be the tool that connects citizens and leadership to affect real change. P.S. We’re waiting to help!


Posted by Joseph Juhnke on January 20, 2009

2 Comments on New Leadership, New Website – Whitehouse.gov

By Joseph Juhnke on January 20, 2009 at 4:44 pm

Note: The site doesn’t appear to have any traffic analysis monitoring enabled. Perhaps they have super secret government equipment, but I was unable to find a beacon for the more common tools. Too bad, another opportunity lost to learn from the people.

By Nate on January 23, 2009 at 8:18 am

Discovered via Design Observer, The White House Historical Association received a redesign too:
http://blog.pentagram.com/2009/01/new-work-white-house-historica-1.php

And in case one forgets:
http://www.isobamapresident.com

Write a Comment on New Leadership, New Website – Whitehouse.gov

Comments on New Leadership, New Website – Whitehouse.gov are now closed.

More

Read more posts by Joseph Juhnke