A pitch to Lou Rosenfeld – Ordering Dinner for the Team: Challenges and Approaches

Rosenfeld Media (Lou Rosenfeld) is known for their amazing field-manual style UX guides. (Rumor has it that Lou user tests his books!!) Randy Horton, Client Partner at Geneca and joint fan of all things Rosenfeld has drafted a pitch for Lou and his crew. What do you think, will it sell?

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I was recently speaking with Mark FelcanSmith, who is a UX manager at Sears.com, about Rosenfeld Media.  Our conversation inspired me to realize that there is actually a book that I actually qualified to write for RM.  Here is my pitch:

One of the key activities for anyone who moves into a UX leadership role is to assume responsibility for ordering dinner for the team on late nights at the office.  To date, every UX leader has had to re-invent the wheel on learning this highly-intricate and crucial task.  That is, until now.  For the first time ever, UX leaders will have a definitive reference guide to go to get practical guidance on best practices and approaches to this challenging task.

Rosenfeld Media is proud to announce the acquisition of its newest title:  Ordering Dinner for the Team:  Challenges and Approaches. 

This book will address a range of relevant topics including:

  • Buffet-style vs. individual orders – Weighing the relative benefits
  • Do you call a special meeting to take orders or interrupt each person while they are hard at work at their desk – Minimizing productivity loss
  • Handling special dietary needs (vegetarian, vegan, kosher/halal, gluten-free,  food allergies)
  •  Making sure you have enough napkins, and not the thin little restaurant ones that don’t do any good
  • What to do about the really lame plastic forks that break apart in your food when you use them
  • Where to dispose of all of the containers if the cleaning staff has already come by for the evening?
  •  Do you offer any food to the security guard at the front desk who eyes the great looking food as it is delivered?
  • And many, many more topics.

 I see some really good marketing tie-ins with restaurant delivery websites.

Posted by Joseph Juhnke on April 11, 2009

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