A pitch to Lou Rosenfeld – Ordering Dinner for the Team: Challenges and Approaches

Rosenfeld Media (Lou Rosenfeld) is known for their amazing field-manual style UX guides. (Rumor has it that Lou user tests his books!!) Randy Horton, Client Partner at Geneca and joint fan of all things Rosenfeld has drafted a pitch for Lou and his crew. What do you think, will it sell?

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I was recently speaking with Mark FelcanSmith, who is a UX manager at Sears.com, about Rosenfeld Media. Our conversation inspired me to realize that there is actually a book that I actually qualified to write for RM. Here is my pitch:

One of the key activities for anyone who moves into a UX leadership role is to assume responsibility for ordering dinner for the team on late nights at the office. To date, every UX leader has had to re-invent the wheel on learning this highly-intricate and crucial task. That is, until now. For the first time ever, UX leaders will have a definitive reference guide to go to get practical guidance on best practices and approaches to this challenging task.

Rosenfeld Media is proud to announce the acquisition of its newest title: Ordering Dinner for the Team: Challenges and Approaches.

This book will address a range of relevant topics including:

Buffet-style vs. individual orders – Weighing the relative benefits
Do you call a special meeting to take orders or interrupt each person while they are hard at work at their desk – Minimizing productivity loss
Handling special dietary needs (vegetarian, vegan, kosher/halal, gluten-free, food allergies)
Making sure you have enough napkins, and not the thin little restaurant ones that don’t do any good
What to do about the really lame plastic forks that break apart in your food when you use them
Where to dispose of all of the containers if the cleaning staff has already come by for the evening?
Do you offer any food to the security guard at the front desk who eyes the great looking food as it is delivered?
And many, many more topics.

I see some really good marketing tie-ins with restaurant delivery websites.

Posted by Joseph Juhnke on April 11, 2009

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