Tanagram is proud to announce the launch of the Riddell’s new website.
March 31, 2010 - Riddell.com launched!
If you have ever watched a NFL broadcast you’ve seen Riddell’s logo on the grill of just about every pro-player’s helmet that screams across the screen. Riddell, a Chicago institution and Easton Bell Sports subsidiary, makes the best helmets in the industry. Their lifesaving concussion-reduction technology is available as an option on helmets for youth players all the way up to their professional models. If you haven’t seen the Revolution Speed Helmet, you should check it out, it’s amazing. My kids will definitely wear Revo Speeds if they choose to play football. They are statistically proven.
Tanagram has been working with Riddell for several years helping them evolve their marketing and sales presence on the web and this launch marks a key point in their evolution roadmap. E-commerce has been implemented using SAP’s shopping cart and while we’re not huge fans of the SAP product, it works pretty darned well. The short story is you can now buy Riddell products online and have them shipped to your home. WOOT!! As the site continues to mature, advanced metrics are being measured and SEO is being implemented. In the near future we will be expanding Riddell’s online community to do some really amazing things that will be meaningful to those who adore football.
We had a blast putting this site together using some cutting edge technologies including Adobe AS3, Papervision, and the not-so-cutting edge WordPress CMS engine.
Tanagram would like to thank the brilliant folks at Riddell for being such great partners. This site reflects the hard work invested by the entire team. You guys rock!
Posted by Joseph Juhnke on March 31, 2010
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Spill is the blog from Tanagram, Inc. a technology innovation and design company based in Chicago, Illinois.
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