ARE2010 – The conference at the edge of a paradigm shift – An informal review #are2010
If you follow us on Twitter, you probably know many of our team spent last week at the ARE (Augmented Reality Event) 2010 conference. It was graciously put together by the exciting team at Ogmento and sponsored by some really great big and small names in the tech industry. Tanagram presented our work on our iARM platform and I hope to be able to share the video of that presentation as soon as the ARE2010 folks get it processed and released.
ARE2010 did a lot of things for Tanagram. First and foremost it taught us that we aren’t the only crazy people out there. There were many hundred equally passionate (and equally insane) individuals working diligently to realize a vision that has been foretold for many many years. Attending were 400 enthusiasts, 90 speakers, and 40 sponsors.
The conference also re-affirmed that Augmented Reality (AR) is a new frontier. The discussions were widely diverse from immediate implementations of marketing gimmicks to future visions of integrated experiences and super-powered humans. Keynote speakers, Bruce Sterling, Will Wright, and Blaise Agüera y Arcas, and Jesse Schell were all brilliant. They taught us to be humble, focused, human-centered, and reminded us that this isn’t the first new frontier and to remember (and reuse) the past. Jesse Schell presented a humorous and sobering view of privacy and what AR could mean for it (his point was it was already too late…).
I personally had an opportunity to meet and discuss ideas with some of my all-time hero’s including Bruce Sterling and Blaise Agüera y Arcas.
On the technology front I can share that there is a definite future for head mounted display technology. We saw proposals for 150deg. FOV systems. It’s going to be a very exciting decade!
As soon as the ARE folks post the videos I encourage you to browse the sessions. I didn’t attend one that was not fascinating. The ARE event will be held next year in Santa Clara and we will definitely be there.
P.S. Through this experience I was introduced to Bruce Sterling’s Wired Blog – Beyond the Beyond. Bruce admits it is eclectic as hell and is really anything that interests him. He saw that as a weakness, but I see it as a strength. I really look forward to the “random” posts. They are always head-stretching. I also encourage you to review the twitter feed for the conference. Great stuff in there!
Posted by Joseph Juhnke on June 9, 2010
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Spill is the blog from Tanagram, Inc. a technology innovation and design company based in Chicago, Illinois.
3 Comments on ARE2010 – The conference at the edge of a paradigm shift – An informal review #are2010
By Kim.Dziedzic on June 9, 2010 at 5:21 pm
I keep recalling what Gene Becker (Lightning Labs) said while discussing next-gen augmented reality: “There’s a whole tradition of storytelling we haven’t yet tapped.” I think that will be huge, and those who get it will have an edge on those who only bring the newest technology to market.
By anselm on June 9, 2010 at 5:28 pm
Gene’s comment on storytelling is apt. My focus was supposed to be prepping and doing a presentation at ARE2010 – and I got waylaid (slightly) by related events. I had the opportunity that week to work at @bavc on augmented reality storytelling – and I found myself completely fascinated by the week-long intensive with a group of story-tellers trying to share a story about native indian perspectives on land use. In fact it was so compelling that I threw out my original talk at ARE2010 and went with a recap of what I was just in process of learning in trying to tell stories with AR… So I definitely agree it’s the power of the medium to tell stories that will make it succeed.
By Kim.Dziedzic on June 10, 2010 at 10:18 am
Anselm, I regret missing your presentation on storytelling. Do you have a recording posted?
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