We seem to talk a lot about Nike and Nike+. Maybe it’s the tanagramster team’s passion for running or Nike’s well rounded approach to digital ecology. It doesn’t really matter because we, the consumer, want more. The following list is a summary of features we’d like to see on the iPhone 3GS version.
1) Emergency response – As an urban runner, on of my biggest fears is an attack or accident that renders me unable to seek help. I would feel better if I had an option to alert loved ones or authorities with a simple button press or even better, after an accelerometer detected shock followed by no movement (accelerometer or sensor). Perhaps we could use MobileMe Find-my-phone or the GPS to send coordinates to those who need to know? Even a quick access link to a speakerphone dialed 911 call would be appreciated. Obviously there are risks with auto dialing emergency services, but I think safety catches could be engineered into the solution. I wonder if Nike could partner with these guys?
2) Notes Transcription – This one is a little quirky, but I do some of my best thinking during a run and would greatly appreciate a capture device more secure than my memory. Mic-in-headphones technology would likely be required for this, but we’ve got that. Speech-to-text tech would make this better, but I’m not holding on to his idea because I’m pretty sure the noise of the run would confuse the system pretty quickly.
3) Telemetrics – I have no doubt the folks at Motorola want or have something like this, but us pro-sumers would love live run streams for loved ones and trainers as we slog through our local runs. Consider the opportunity for coaches to monitor multiple runners’ performance against individual profiles. It’s an easy connection to make for team efforts, but what about sports consultants coaching paying individuals through a Marathon.
4) VOIP Push-To-Talk (PTT) – Technology similar to Skype (not the PTT part) would allow a coach or teammate to provide real-time insights / conversation regardless of distance.
5) 3rd Party Integration – In a world where services are currency, Nike has still not embraced allowing third-party developers (hardware or software) to add their personal twists to the plus ecology. If they offered a SDK, the market could take their hardware and grow it into all sorts of interesting spaces. Perhaps their lacking revenue model is to blame?
5) Playlist Sync OR Local Area Music Broadcast – It’s nice to run with friends, it’s extra nice to run to the same music (same tempo). The ability to sync music or share music via bluetooth or wifi would be awesome. I could use the same tech on the ski slope. Extra credit for developing a networking architecture that expands distance as the number of paired machines increases.
6) GPS Integration – This one is a no brainer. The Nike+ system needs to be manually calibrated (i.e. you type in a distance after a run). Instead we think it would be great to intermittently start the GPS chip (every 1 min to save battery) to determine actual progress. Not only would this data be useful for calibration but it would also be nice to automagically draw routes. Clever web services monkeys might even be able to create a function that alerts you if you are approaching another Nike+ user and allow you to contact them, race them, etc.
7) Digital (virtual) Running Mates – Illness kept me from running the last Human Race, but there is another opportunity for Nike+ to network their communities. Imagine as you are beginning your run, your Nike+ app speaks into your ears that there are X number of runners of similar skill starting at the same time. After being presented the option, you opt to join the group and during your run you can chat with them via VOIP technology. Imagine those runners are scattered across the world. WOW! “Hi, what’s your name?” “I’m Roy from Manchester, and you?” You get it…
I hope the fine folks at Nike don’t consider these ideas as criticisms. More than half of our office is wired into their service and we adore their smart combination of style and tech. As fans for life we just want to help. See you all at the Bank of America Shamrock Shuffle!
It seems every other discussion I enter as of late has something to do with privacy and or the things “they” know about us. Maybe it’s the paranoid circles I travel, or maybe we are seeing the beginning of a significant change in our human paradigm. Digital technology is maturing and enabling us to connect/interact/react in ways we never before imagined. Human nature drives us to interact (you remember that “No man is an island” junk from High School?) and Digital technology is superpowering our ability.
Remember life before Facebook? How many old friends have you lost touch with? How many viable relationships could you maintain before Facebook? How many can you maintain now? (I have 181)
It’s a little overwhelming to think that we are actively crafting a Digital overlay that will enable Digitally enabled beings to interact with other Digitally enabled beings or objects across space (think telekinesis), time (think time-based stitched panoramas made from FLICKR images chronologically navigated), and wordless communication (telepathy?). Imagine being able to see and hear and interact with objects from amazing distances. Imagine wearing a digital outfit. Imagine.
As Augmented Reality, the superimposition of the Datasphere onto reality, becomes more viable we will gain access to vast amounts of real-time data and there are a few issues we need face very soon.
Privacy – The ‘Millenials‘ have already succombed to the collective and have given away the illusion of privacy. Social media products like Facebook, MySpace, and Twitter have become platforms for their near-narcisistic need to self-proclaim. They communicate outwardly, freely and without fear. The rest of us, especially those who remember the 60’s are going to face challenging times over the next 10 years. Data availability and detail will continue to improve and we will all be faced with a choice: Does data serve or punish me?
What does it mean that marketers know where I live and what products I’m inclined to buy? Is my cellphone constantly broadcasting my location accurate to the meter? Am I being monitored for selfish reasons? Ok, you can sit down and stop shaking…. It’s not as bad as you think. We at Tanagram firmly believe Digital will serve us in powerful and meaningful ways and we spend a great deal of time imagining what those might be.
The truth – You ARE being watched. There, I said it, and nothing exploded. The fact is the Marketing Industry is facing one of the most challenging times since its inception. Gone are the days when they could ‘tell people what to believe.’ Gone are the days where they could produce a single, one-size-fits-all message that compells consumers to purchase products. Digital has made us (consumers) much smarter and because of this, we require much more sophisticated communication and interaction to even begin to consider a product relationship (that’s what it is when you become loyal to a brand). We the consumer have become extremely powerful and marketers are afraid.
So what evil things can they do with their monitoring? Well, that’s where we take an unexpected turn. You see, the only way they can sell is with the truth. They can no longer pay talking heads tell us what to think, lies are posted on Twitter for thousands to view seconds after they are broadcast. The backlash from a malformed or misguiding ad-campaign can cost millions in revenue but even worse it can cast the originator as not reputable and have significant long term effects. Everybody remembers Blackwater, right? Their brand was so destroyed by blunder and lies they had to rename as Xe. So if they can’t lie to us, how can they push their products? They have to connect with us like real people, meaningfully. To do that they grab gobs of data and look for consumers who would actually benefit from and are interested in the products they sell. They then do their best to be helpful and useful so you, the consumer, will learn they are trustworthy and legitimate. They spend fortunes on non-profits and other ‘Cause Marketing’ to be viewed as contributing members of society. Ultimately, they work very hard to maintain a real relationship with you. You see how mild mannered this once arrogant monster has become? Joking aside, they cannot take your free will. You will continue to be a fickle and informed consumer and they cannot afford for you to think that they have any intentions other than serving you the best they can. Also, there is no mind-control chip. They cannot hypnotise you into stupid purchase habits (for me this is a non-issue, I only buy stupidly) and if they could, they wouldn’t because the consumer backlash would destroy them.
So what do we do with these needy, shivering, whelp marketers? We give them our data. Why, because they will serve us better if they know our likes and dislikes. They can’t afford to annoy us anymore and they don’t want to waste money trying to sell to those who are disinclined. Broadcast advertising is going away. Advertising of the future will take place at a personal level in meaningful ways. Here’s an example: Perhaps you are driving home, late from work and you haven’t prepared the family meal. Your local preferred local grocer sends you a text message offering a discount on cooked chicken dinners (or your favorite dish) and saves the day.
That is where we are going, we just have to make the choice.
NOTE: The goal of this post is not to troll and get attention by posting negative comments about media giant AT&T. Instead this post is intended to help all of us better understand what is happening in the world as we embrace micro-transactive interaction.
At the risk of sounding a little “Hippy”, today our thoughts, beliefs, and consciousness are traversing the digisphere in real-time at the speed of light. Because of this we know things much faster (true or not) and are on the way to becoming a digitally connected meta organism. Patchouli aside, the “Twitter Effect” has been linked to very rapid attendance drop-offs of bad movies (including Bruno), leaving the movie executives stunned and broke. No longer does it take a week or two to hear you really shouldn’t see a movie, it happens instantly. Similar effects have been noticed in politics, and stock trading as well. So what do we do?
We learn!
“The Feed” has the power to share knowledge in a more relevant and timely manner than any other medium that exists today. Try searching Twitter for the answer to a problem instead of Google. I was surprised to find my answer in one search after over an hour working the Google query strings. Even better, The Feed offers responses. If you can’t find what you’re looking for, make a post, ask for a Re-Tweet (RT), or use hashtags (#) to get to individuals who are interested in a specific topic. Connected people are an amazing resource.
So that brings us to the purpose of this post. In addition to being a powerful resource for answers, The Feed is an outstanding tool for gathering insight into customer opinion. The successful companies of today realize that building close, meaningful relationships with customers is the only truly defensible business strategy. In other words, Intellectual Property is easy to steal, but you aren’t going to steal my friends unless I upset them and drive them to you. That’s how social media works. It’s close relationships founded on seemingly insignificant communication transactions that are very similar to those you might have with a friend walking in the park.
When it’s time to address the potential issue of your customer’s viewpoints it’s a good idea to take a long look in the mirror and evaluate how you appear to the public. With the newly available RSS query subscriptions offered by Twitter and Google Blog search it’s relatively easy to set up a series of searches that will provide you a view (a mirror) into the shared opinion of your company (or yourself) by the meta-organism/feed.
We’ve created an example here. It’s an iGoogle page that hosts RSS feeds that are designed to eek out positive and negative views expressed about AT&T. (You’ll need an iGoogle account to subscribe to the tab) but we think it’s worth the price of admission. The story is passionate, dramatic, emotional, and bleak.
In addition to the views into The Feed via RSS windows, we’ve provided a number of links to resources including Hashtags.org, MicroPlaza, Twendz, and TWIST. We would like to invite you to develop your own opinions and discuss them here or on Twitter or FaceBook. What do you think AT&T should do? Do you think these people are all crackpots? Do you think blog posts like this will increase negative comments for companies like AT&T?
New and exciting concepts that merge the physical and digital are showing up every day. You know how excited we are by the premise but perhaps these will get you juiced as well.
Playstation 3 uses AR to enhance physical EYE OF JUDGEMENT (imagine deep movie voice guy reading that name) trading card game.
Another strange fetish-like avatar whose name translates to Cyber Figure Alice (ya, I know… CYBER?) from GeishaTokyo.com
Dennou Coil is an interesting Anime series that illustrates an augmented world. Finding the videos online is like a video game where you have to dodge popups and malware (be careful). Here’s the first episode.
I may have had a drink or two or perhaps the interviewer was particularly charming. Either way I opened up for the folks at Level 3 and shared our dreams and visions for where Digital is going to take us in the coming years. I wish you could have seen the interviewer’s face. These were not answers he was prepared to address. Tell me the truth… Do I sound like a nut? Check out the other interviewees here. Great thinking and commentary from all.
The dust has settled, we’ve caught up on our sleep (Rudy is a sleep camel), and now we would like to reflect on the Phizzpop competition. We really had a blast “Phizzing” and “Popping” the challenge. While we don’t usually share intimate project details with the public, Phizzpop was purely conceptual work so there are no lawyers to hunt us down. That said, we’re thrilled to share the gory details with you.
Assignment
Our assignment, from a high level, was to engage teens between the ages of 13 to 18 and get them excited about the 2016 Olympic bid. We were to build a system that would empower them to show their support, build a community, and create momentum showing the world that the 2016 Olympics could be held no where else. The result had to include a rich interactive experience using Microsoft Silverlight technology, three days to design and build it and 8 minutes to present it. You can download the full assignment document here. It’s a great read, very well prepared.
Method Tanagram, with development partner Geneca, responded to the challenge using the same processes we use to develop social architectures for clients like Tribune Interactive.
Define quick-convert subset(s), key penetration points and growth/sustain model
Prototype, test and evolve
With three days to produce results we didn’t explore the situation with our typical rigor and we didn’t have the opportunity to field test prototypes but initial feedback on the results has been very strong and we’re very satisfied.
Understand target demographic and project goals
During our presentation I joked that Rudy spent the weekend hanging out at American Apparel watching teens. Truth be told the internet and some high-level research from our friends at Ogilvy provided us with our pool of insights. Obvious findings included teens are extremely socially motivated. They care a great deal about social status, peer recognition, and to a large extent fame. Interesting findings included 97 percent of today’s teens carry a cell phone and do a great deal of connecting via SMS or text messaging. The phones they carry are not rich media devices like the iPhone but instead hand-me-down Motorola Razors, or cheap carrier-branded phones.
Project goals included:
Building a large community rapidly (the Olympic bid decision is October 2, 2009)
Designing a system that would be valuable before, during, and after Olympic events (we added 2012 AND 2016 to our goals)
We added building a system that would capture and execute upon the goals of WorldSportChicago, an Olympic bid leave behind organization dedicated to encouraging youth to achieve athletic excellence
We added help change the U.S. perception of exercise and athletics including motivating people to get out and burn a few calories
We added pushing the social networking domain by exploring real-time connectivity experiences
Define quick-convert subset(s)
The key to rapidly growing a social network is to leverage the power of multiples for expansion. This is done by identifying those members of your demographic set that are most easily captivated and converted to use your system and giving them tools to recruit new members for you. We chose “athletically inclined youth” as our champion subset because we found they were most likely to have knowledge of and be interested in the Olympic institution, they were already participating in an athletic program, and likely had some form of basic support network (meaning potential recruits) already in place.
Key penetration points
Key penetration points are valuable offerings that enhance the lifestyle of the champion subset. Key penetration points for our system included:
A place to record and publish athletic achievement
A place to voice opinions and build integrity among a community of peers
A platform that provides easy addition and presentation of text, audio, photos, and video streams
A mobile component that leverages available technology in ways currently unavailable to our champion subset
A system that encourages real-time participation and interaction multiple times daily
A brand association that improves the desired perception of the athlete
Growth/sustain model
We found that one of the keys to the degree of success of an athlete was a strong support network. Friends, family, peers, and even competitors connected to give support and guidance for the athlete in training. We designed our system to enable athletes to recruit a support network by adding fans to their distribution list for their training blog. With a meager goal of converting 1 million athletically inclined youth each recruiting an average of 10 fans we were satisfied that we had a model that would expand appropriate to our needs.
We built a ranking competition / reward system into our model to help motivate the recruiting process. The athlete’s ranking in our system would be determined by the number of fans in their network, the amount of interaction with the system, and donated calories provided by exercising fans.
Fans, once signed up, would receive both blog and statistics (i.e. new best time) updates from the athlete and could respond with messages of encouragement (improving ranking). Fans could also “donate” calories burned doing basic exercises to athletes to further add to the athletes ranking score. It was critical that all of these activities be tied to the Olympic bid. At the very start, sign up as an athlete or a fan includes a digital petition showing support for the 2016 bid. Athletes could also flag themselves as Olympic potentials in the system and in doing so gain additional ranking points and benchmarking capabilities.
Athletic training requires dedication and daily commitment. Our system was designed to be a key component in the training process and because of that it would be very relevant to our champion subset’s daily needs. We designed our system so that athletically inclined youth could capture/monitor their training progress, share it with their supporters and even benchmark it against peers and Olympians. Our system would provide connections between athletes at various levels of training; novice athletes could connect with Olympians for inspiration and guidance, expert athletes could connect with others for support and to share best practices. To maximize the value of the interactive system we built a rich-media blogging platform that enabled athletes to post (in addition to text) audio, image and video streams of meets and other events. The video blogging system was enabled by Microsoft’s Silverlight Streaming cloud service, a system that allows simple upload, conversion, and hosting of video files (up to 10GB for free). Our goal was to develop a system that enabled athletes to build a digital record of their career, a monument of their effort.
Finally and perhaps most exciting to us, we built our system to be fully enabled through SMS. For the demonstration we used a 3G GSM modem connected to an ActiveSMS server to show a small scale version of what our system was capable of. For purposes of the presentation we did not expose the full feature set (even though we sent and received ~300 SMS messages in a period of 8 minutes) but our system was designed to enable subscription, bi-directional communication to multiple subscribed circles (perhaps by sport) for both athletes and fans, performance statistics entry by the athlete on the field, and the ability to send cheers to athletes as they compete. We thought it would be cool if athletes carrying a cellphone on silent could get occasional nudges (vibrates) from fans wishing them well. Testing would determine if this was annoying or distracting. We were on the fence.
Why Big Shoulders?
Carl Sandburg has had his poem “Chicago” associated with far too many initiatives but for us we referencing it allowed us to talk about Chicago without making our concept about Chicago (the Olympic bid is a U.S. initiative) and it also allowed us to talk about a support network in an interesting manner. Big support comes from big shoulders.
A note about athletics in the U.S.
It will probably not come as a shock that athletics in the U.S. are in decline. We found one study tying the decline in athletics to the tripling of obesity in teenagers since 1974. Another study found that today’s teens are less able to get and hold jobs because of lacking athletic experiences. Obviously studies all have their slants, but it’s clear to us that athletics in America need our help. We built our system to allow fans to donate calories with the hopes that if one person did 10 push ups and it wasn’t that hard and did it again, perhaps they might consider a regular exercise routine, maybe even develop over the years to have Olympic aspirations of their own. Physical fitness is a key health issue in the U.S. increasing fitness will reduce health care costs, improve stamina and positive attitudes in practitioners and even teach values like honor and commitment. The value of hard work is a lesson being lost on today’s teens and America will benefit if we can find a way to teach it.
Big Shoulders screen shots
Big Shoulders home screen pristine
Big Shoulders home screen with SMS text flowing in background
[caption id="attachment_439" align="alignnone" width="150" caption="Big Shoulders home screen with Rudy hot state"][/caption]
Big Shoulders home screen with Rudy Details open
[caption id="attachment_441" align="alignnone" width="150" caption="Big Shoulders home screen with Rudy Stats screen open"][/caption]
Big Thanks!
Special thanks to the folks at Microsoft (Chris, Bob, Josh, Brian, Sara) for inviting and supporting us. Thanks to our team-mates at Geneca for their support. Supreme thanks to Rudy Chou and Matthew T. Boeke for staying awake for three days to develop this awesome concept. You guys rock!
Congratulations to Manifest Digital for winning the Phizzpop Chicago 2008 design challenge. It was a good fight and you guys came packin’! I’m proud to say by unofficial tallies Tanagram came in a very close second. (I may need to retract so stay tuned). We will post the full details on our solution this week but for now you can enjoy the highlights reel below.
P.S. We hijacked this video from Chris Bernard’s Design Thinking Blog an excellent source for all things convergent between Microsoft, User Experience, and Technology.
Last week I attended a conference at the University of the Andes in Merida, Venezuela. The International Congress of Aesthetics (Simposio Internacional de Estetica – Arte, Ciencia es Technologia) brought together philosophers, writers, scientists and others together to discuss the role of written text, ideas and their ability to create aesthetic experiences through semiotic analysis.
Professor Edgar Yanez Zapata invited Aleksandra Giza, a professor of design from Northern Illinois University and myself to give several lectures to faculty and students of the School of Art and Design as well as present at the international congress.
Merida is a town nestled at the beginning of the Andean mountain range and runs along a ridge that is overseen by Pico Bolivar, over two miles above the city. For over 450 years the town evolved into a small city of about 20 square kilometers. The University of the Andes is the main function of the town and its impact is felt at all levels of life and activity.
There were four presentations given:
1) Introduction to Design Methods focusing on a contemporary perspective of design methods building on the original discussions in the early 1960’s and the publication of John Chris Jones seminal 1970 book “Design Methods.” Misunderstood and often maligned as a concept, design methods began as a way to question purely scientific post-war advancements and proposed a more integrated, multi-disciplinary perspective to integrate logic and intuition into a stronger approach to identify and solve problems. The presentation will focus on what design methods means in 2008, and how to structure and apply concepts to both problem solving and problem seeking.
2) Managing Ambiguities : The Role of Decision Modeling and Visualization focused on the development of diagrams and maps that described statistical and geographical relationships and the advancements of cognitive theories of how humans make decisions. The premise of the presentation focused on how the visualization of data through different content lenses can provide humans the needed cognitive and workload assist to provide options when faced with making decisions.
3) Urban Design Assistance Teams : A Different Approach
A Regional Urban Design Assistance Team (R-UDAT) is learning by doing, a type of accelerated practicum/charette to help towns and municipalities in distress. Teams interact with a variety of local stakeholders as well as to regional legislators in hopes of securing resources to implement UDAT recommendations. Randallstown, Maryland, a town of 30,000 residents in northeast Baltimore County was the backdrop where landscape architects, design architects and architects with experience in public policy, a traffic engineer, and a graphic designer mobilized to help Randallstown seek its potential.
4) Chicago : Innovation of the Past, Present and Future focused on the history of Chicago and innovations in architecture and engineering such as the modern development of the steel i-beam skyscraper and the load bearing cassion foundation which transformed a marshy prairie into one of the 25 largest cities in the world. The presentation highlighted the Village of Oak Park, 14 kilometers west of Chicago and home to Frank Lloyd Wright’s early architectural career as well as on key Chicago architectural icons that are not usually highlighted with a short discussion on the city’s bid for the 2016 Summer Olympics.
The presentation for the congress was attended by about 150 people as there were concurrent presentation sessions. Most of the attendees were focused on written language that describes the world and can generate aesthetic experiences using Sassurian frameworks and models. My presentations focused on Percian semiotics which extended linguistic semiotics into any form of thinking (metacognition, visual and written).
The second presentation to the congress was part of a panel that Edgar Yanez Zapata put together that addressed the role of digital technologies in aesthetic thought. From my observations, most conference participants would read short papers to the audience. A few had electronic presentations that endeavored to share richer stories.
The last night of the conference there was a small dinner at a wonderful bar called Mogambo (Chama Hotel). We had the opportunity to sit next to three philosophers from the University of Venezuela at Caracas. As you may surmise we ended discussing issues of reality, meaning and how subjective or objective reality is (or is not). Over beer and wine (a necessary ingredient) we did not come to any firm conclusions, but it did raise some interesting ideas.
Over the weekend, Aleksandra and I were invited to an evening with faculty from the Art and Design department at the house of Argentinian architect Carlos Caminos and his wife Donna. Their home is nestled on the side of a hill designed by Simon, a Rhode Island School of Design graduate. The simple home is beautifully appointed with artwork, functional objects and the history of this interesting collaborative couple.
We talked late into the evening about design, culture and other topics as Aleksandra and I moved around the house. I would like to thank Leo Chacon, John Villarroel, Carmen Grisolia, Eduardo Araujo, and Julie Colasante for making time out of their hectic schedules to share cultural ideas. We also had a wonderful dinner with Nory Pereira Colls, Dean of the Art and Design school at ULA.
I would like to thank Edgar Yanez Zapata, Director of the School of Art and Design for suggesting the visit, coordinating all activities and making Alexandra and I feel at home in Venezuela.
We’ve been a little quiet but that’s because we are spending all of our free minutes leering at our competitors in the Phizzpop conditioning training. We’ve been digging through the dusty catacombs of C# code looking for golden treasures while avoiding the Indiana Jones-like traps of certain death. Let’s see what other metaphors can I use to make this seem like a super exciting activity…. The picture tells the truth. We’ll be receiving our challenge today at 4PM. Stay tuned!!!
It was only a matter of time before someone miniaturized eInk technology to become the digital paper all of us Sci-Fi fans (read nerds) have been dreaming of.
Plastic Logic has just announced the release of a new eReader technology that looks very exciting. Not to seem skeptical but we are hoping that their “environmentally friendly” marketing campaign also includes the retraining of the millions of workers currently employed by the paper industry. We love trees more than the next guy but bored, unemployed, angry loggers scare us to death.
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