technology

Hello Rockstar! – Tanagram seeking Experienced UX Designer

Once again, Tanagram is growing. We are looking for a curious individual with a passion for the future of interaction and deep experience working with HTML, AS3, and XAML. Our newest member must also rock. This isn’t a confidence thing for you or us, we aren’t prima donna designers and don’t work well with individuals who can’t collaborate intensively. Rock to us means to be REALLY REALLY good at what you do. It means you understand the implications of aesthetics and beauty on complex functional design. It means you understand and are relevant with the “fashion” of design. It means you wake up in the morning thinking about visual and systemic gorgeousness and strive to create it. You must have a great portfolio that is relevant and shows you are actively pursuing the issues we are passionate about.

Here at Tanagram we actively look for ways to escape the world of WIMP interaction and I’m proud to say we are very very close to realizing it. We design complex interactive experiences, systems that make most designers cringe. Systems that allow users to touch and manipulate data with hands not abstractions. We abhor refresh-encumbered interaction and enjoy individuals who understand that there is a better place.

While we can’t share project specifics, our current assignments include redefining geospatial hyperlocal media planning as a SaaS product*, inventing the the future of Augmented Reality interaction (no it’s not a silly iPhone app, think heads-up display technology and daily wear), and creating / refining online communities that are meaningful and truly help people. Our clients work with us to help them create the future and we are steadfast that our future is a better one.

In our process the UX designer’s role begins at project inception. She participates in client discussions gathering information and providing references to current and leading edge design approaches (visual, haptic, etc) that may benefit the client’s requirements. She references new trends, hot topics, and examples used by like and non-like competitors. Once requirements are gathered, she works with the project team as an artist, innovator, and strategist representing concepts and prototypes that are desired by her target audiences. Design aesthetics are always as important as simplicity and relevance. Our newest member must be a communicator, actively seeking and spreading inspiration. She is constantly challenging herself and the status quo.

Experience working with Industrial Design is a plus.

If you feel like she could be you and have 10+ years of experience please send your resume and portfolio to careers@tanagram.com and we can start the discussion.

We look forward to meeting you.

* apologies for the buzzword attack.


Living with Digital: This can go one of two ways…

It seems every other discussion I enter as of late has something to do with privacy and or the things “they” know about us. Maybe it’s the paranoid circles I travel, or maybe we are seeing the beginning of a significant change in our human paradigm. Digital technology is maturing and enabling us to connect/interact/react in ways we never before imagined. Human nature drives us to interact (you remember that “No man is an island” junk from High School?) and Digital technology is superpowering our ability.

Remember life before Facebook? How many old friends have you lost touch with? How many viable relationships could you maintain before Facebook? How many can you maintain now? (I have 181)

It’s a little overwhelming to think that we are actively crafting a Digital overlay that will enable Digitally enabled beings to interact with other Digitally enabled beings or objects across space (think telekinesis), time (think time-based stitched panoramas made from FLICKR images chronologically navigated), and wordless communication (telepathy?). Imagine being able to see and hear and interact with objects from amazing distances. Imagine wearing a digital outfit. Imagine.

As Augmented Reality, the superimposition of the Datasphere onto reality, becomes more viable we will gain access to vast amounts of real-time data and there are a few issues we need face very soon.

Privacy – The ‘Millenials‘ have already succombed to the collective and have given away the illusion of privacy. Social media products like Facebook, MySpace, and Twitter have become platforms for their near-narcisistic need to self-proclaim. They communicate outwardly, freely and without fear. The rest of us, especially those who remember the 60′s are going to face challenging times over the next 10 years. Data availability and detail will continue to improve and we will all be faced with a choice: Does data serve or punish me?

What does it mean that marketers know where I live and what products I’m inclined to buy? Is my cellphone constantly broadcasting my location accurate to the meter? Am I being monitored for selfish reasons? Ok, you can sit down and stop shaking…. It’s not as bad as you think. We at Tanagram firmly believe Digital will serve us in powerful and meaningful ways and we spend a great deal of time imagining what those might be.

The truth – You ARE being watched. There, I said it, and nothing exploded. The fact is the Marketing Industry is facing one of the most challenging times since its inception. Gone are the days when they could ‘tell people what to believe.’ Gone are the days where they could produce a single, one-size-fits-all message that compells consumers to purchase products. Digital has made us (consumers) much smarter and because of this, we require much more sophisticated communication and interaction to even begin to consider a product relationship (that’s what it is when you become loyal to a brand). We the consumer have become extremely powerful and marketers are afraid.

So what evil things can they do with their monitoring? Well, that’s where we take an unexpected turn. You see, the only way they can sell is with the truth. They can no longer pay talking heads tell us what to think, lies are posted on Twitter for thousands to view seconds after they are broadcast. The backlash from a malformed or misguiding ad-campaign can cost millions in revenue but even worse it can cast the originator as not reputable and have significant long term effects. Everybody remembers Blackwater, right? Their brand was so destroyed by blunder and lies they had to rename as Xe. So if they can’t lie to us, how can they push their products? They have to connect with us like real people, meaningfully. To do that they grab gobs of data and look for consumers who would actually benefit from and are interested in the products they sell. They then do their best to be helpful and useful so you, the consumer, will learn they are trustworthy and legitimate. They spend fortunes on non-profits and other ‘Cause Marketing’ to be viewed as contributing members of society.  Ultimately, they work very hard to maintain a real relationship with you. You see how mild mannered this once arrogant monster has become? Joking aside, they cannot take your free will. You will continue to be a fickle and informed consumer and they cannot afford for you to think that they have any intentions other than serving you the best they can. Also, there is no mind-control chip. They cannot hypnotise you into stupid purchase habits (for me this is a non-issue, I only buy stupidly) and if they could, they wouldn’t because the consumer backlash would destroy them.

So what do we do with these needy, shivering, whelp marketers? We give them our data. Why, because they will serve us better if they know our likes and dislikes. They can’t afford to annoy us anymore and they don’t want to waste money trying to sell to those who are disinclined. Broadcast advertising is going away.  Advertising of the future will take place at a personal level in meaningful ways. Here’s an example: Perhaps you are driving home, late from work and you haven’t prepared the family meal. Your local preferred local grocer sends you a text message offering a discount on cooked chicken dinners (or your favorite dish) and saves the day.

That is where we are going, we just have to make the choice.


Tanagram is hiring – Senior Design Technologist

We seek a curious individual with deep technical roots who can strategize, scope, and manage teams of developers (partner firms by platform). This role is as much about dreaming up new solutions as it is about getting them done. We seek a Senior Design Technologist. 

In our process the design technologist’s role begins at project inception. She participates in client discussions gathering information and providing references to current and leading edge technologies that may benefit the client’s requirements. She references new trends, hot topics, and examples used by like and non-like competitors. Once requirements are gathered, she works with the project team as an innovator and strategist representing concepts through the lense of technology. She is then responsible for determining the scope and resources to be used to implement the solution. Tanagram is not a programming shop, we work with partners to provide the technology solutions our clients need. The design technologist is responsible for our “stable” and insuring we work with the very best partners. While she is not a project manager, the design technologist is responsible for the technology solution and spends a portion of her day talking to the development teams and making sure everything is on track. She has a good understanding of analytics software, and is responsible for setting up the specified monitoring programs. 

Here is a link to the official role description. 

Please note this is primarily a technologist position. We are looking for someone with 10+ years of programming experience. Please do not apply if you do not have the required experience. 

Please send all inquiries to careers@tanagram.com