Last Thursday evening we filled the office with chemical smoke. We were shooting footage for a video demonstration of the augmented reality system aimed at firefighters. The shoot was a lot of fun, and we can’t wait to show you the results. We should have the final video done in a few weeks. In the meantime here are a couple photos and a short video of Matt from Mad Town Media playing the part of an extra firefighter.
Motion tracking dots in the hallway
Our office is ON FIRE!!!
no really FIRE!!!
Paul and Mark from Madtown Media setting up the smoke machine.
A little over a month ago we announced our work developing an Augmented Reality Platform for the U.S. Government. While we can’t talk about contract negotiations as they are lengthy, sensitive, and tricky, we CAN share that our Bloom server is currently in an Alpha state and is already doing some amazing things. We are modeling, modeling, modeling from video and still photography and the output is amazing. The video above is a model of the front of my home. The video above represents only a single (but very important) step in the Bloom “Gathering Process.”
We are also in the process of optimizing the code to further improve efficiencies. As our effort continues we will be entering the second phase of our program that will include the development of the user interface for the iARM platform. That user interface will be a multichannel input / output leveraging gesture (hands/hand symbols), speech, and context. Our first evaluation will be the gesture based system. There are a number of open-source and closed platforms (this, and all of these…) that will likely play a part in this system but we are always looking for experts.
Please take the time to share if you have ideas you think would benefit this vision.
The dust has settled, we’ve caught up on our sleep (Rudy is a sleep camel), and now we would like to reflect on the Phizzpop competition. We really had a blast “Phizzing” and “Popping” the challenge. While we don’t usually share intimate project details with the public, Phizzpop was purely conceptual work so there are no lawyers to hunt us down. That said, we’re thrilled to share the gory details with you.
Assignment
Our assignment, from a high level, was to engage teens between the ages of 13 to 18 and get them excited about the 2016 Olympic bid. We were to build a system that would empower them to show their support, build a community, and create momentum showing the world that the 2016 Olympics could be held no where else. The result had to include a rich interactive experience using Microsoft Silverlight technology, three days to design and build it and 8 minutes to present it. You can download the full assignment document here. It’s a great read, very well prepared.
Method
Tanagram, with development partner Geneca, responded to the challenge using the same processes we use to develop social architectures for clients like Tribune Interactive.
Understand target demographic and project goals
Define quick-convert subset(s), key penetration points and growth/sustain model
Prototype, test and evolve
With three days to produce results we didn’t explore the situation with our typical rigor and we didn’t have the opportunity to field test prototypes but initial feedback on the results has been very strong and we’re very satisfied.
Understand target demographic and project goals
During our presentation I joked that Rudy spent the weekend hanging out at American Apparel watching teens. Truth be told the internet and some high-level research from our friends at Ogilvy provided us with our pool of insights. Obvious findings included teens are extremely socially motivated. They care a great deal about social status, peer recognition, and to a large extent fame. Interesting findings included 97 percent of today’s teens carry a cell phone and do a great deal of connecting via SMS or text messaging. The phones they carry are not rich media devices like the iPhone but instead hand-me-down Motorola Razors, or cheap carrier-branded phones.
Project goals included:
Building a large community rapidly (the Olympic bid decision is October 2, 2009)
Designing a system that would be valuable before, during, and after Olympic events (we added 2012 AND 2016 to our goals)
We added building a system that would capture and execute upon the goals of WorldSportChicago, an Olympic bid leave behind organization dedicated to encouraging youth to achieve athletic excellence
We added help change the U.S. perception of exercise and athletics including motivating people to get out and burn a few calories
We added pushing the social networking domain by exploring real-time connectivity experiences
Define quick-convert subset(s)
The key to rapidly growing a social network is to leverage the power of multiples for expansion. This is done by identifying those members of your demographic set that are most easily captivated and converted to use your system and giving them tools to recruit new members for you. We chose “athletically inclined youth” as our champion subset because we found they were most likely to have knowledge of and be interested in the Olympic institution, they were already participating in an athletic program, and likely had some form of basic support network (meaning potential recruits) already in place.
Key penetration points
Key penetration points are valuable offerings that enhance the lifestyle of the champion subset. Key penetration points for our system included:
A place to record and publish athletic achievement
A place to voice opinions and build integrity among a community of peers
A platform that provides easy addition and presentation of text, audio, photos, and video streams
A mobile component that leverages available technology in ways currently unavailable to our champion subset
A system that encourages real-time participation and interaction multiple times daily
A brand association that improves the desired perception of the athlete
Growth/sustain model
We found that one of the keys to the degree of success of an athlete was a strong support network. Friends, family, peers, and even competitors connected to give support and guidance for the athlete in training. We designed our system to enable athletes to recruit a support network by adding fans to their distribution list for their training blog. With a meager goal of converting 1 million athletically inclined youth each recruiting an average of 10 fans we were satisfied that we had a model that would expand appropriate to our needs.
We built a ranking competition / reward system into our model to help motivate the recruiting process. The athlete’s ranking in our system would be determined by the number of fans in their network, the amount of interaction with the system, and donated calories provided by exercising fans.
Fans, once signed up, would receive both blog and statistics (i.e. new best time) updates from the athlete and could respond with messages of encouragement (improving ranking). Fans could also “donate” calories burned doing basic exercises to athletes to further add to the athletes ranking score. It was critical that all of these activities be tied to the Olympic bid. At the very start, sign up as an athlete or a fan includes a digital petition showing support for the 2016 bid. Athletes could also flag themselves as Olympic potentials in the system and in doing so gain additional ranking points and benchmarking capabilities.
Athletic training requires dedication and daily commitment. Our system was designed to be a key component in the training process and because of that it would be very relevant to our champion subset’s daily needs. We designed our system so that athletically inclined youth could capture/monitor their training progress, share it with their supporters and even benchmark it against peers and Olympians. Our system would provide connections between athletes at various levels of training; novice athletes could connect with Olympians for inspiration and guidance, expert athletes could connect with others for support and to share best practices. To maximize the value of the interactive system we built a rich-media blogging platform that enabled athletes to post (in addition to text) audio, image and video streams of meets and other events. The video blogging system was enabled by Microsoft’s Silverlight Streaming cloud service, a system that allows simple upload, conversion, and hosting of video files (up to 10GB for free). Our goal was to develop a system that enabled athletes to build a digital record of their career, a monument of their effort.
Finally and perhaps most exciting to us, we built our system to be fully enabled through SMS. For the demonstration we used a 3G GSM modem connected to an ActiveSMS server to show a small scale version of what our system was capable of. For purposes of the presentation we did not expose the full feature set (even though we sent and received ~300 SMS messages in a period of 8 minutes) but our system was designed to enable subscription, bi-directional communication to multiple subscribed circles (perhaps by sport) for both athletes and fans, performance statistics entry by the athlete on the field, and the ability to send cheers to athletes as they compete. We thought it would be cool if athletes carrying a cellphone on silent could get occasional nudges (vibrates) from fans wishing them well. Testing would determine if this was annoying or distracting. We were on the fence.
Why Big Shoulders?
Carl Sandburg has had his poem “Chicago” associated with far too many initiatives but for us we referencing it allowed us to talk about Chicago without making our concept about Chicago (the Olympic bid is a U.S. initiative) and it also allowed us to talk about a support network in an interesting manner. Big support comes from big shoulders.
A note about athletics in the U.S.
It will probably not come as a shock that athletics in the U.S. are in decline. We found one study tying the decline in athletics to the tripling of obesity in teenagers since 1974. Another study found that today’s teens are less able to get and hold jobs because of lacking athletic experiences. Obviously studies all have their slants, but it’s clear to us that athletics in America need our help. We built our system to allow fans to donate calories with the hopes that if one person did 10 push ups and it wasn’t that hard and did it again, perhaps they might consider a regular exercise routine, maybe even develop over the years to have Olympic aspirations of their own. Physical fitness is a key health issue in the U.S. increasing fitness will reduce health care costs, improve stamina and positive attitudes in practitioners and even teach values like honor and commitment. The value of hard work is a lesson being lost on today’s teens and America will benefit if we can find a way to teach it.
Big Shoulders screen shots
Big Shoulders home screen pristine
Big Shoulders home screen with SMS text flowing in background
[caption id="attachment_439" align="alignnone" width="150" caption="Big Shoulders home screen with Rudy hot state"][/caption]
Big Shoulders home screen with Rudy Details open
[caption id="attachment_441" align="alignnone" width="150" caption="Big Shoulders home screen with Rudy Stats screen open"][/caption]
Big Thanks!
Special thanks to the folks at Microsoft (Chris, Bob, Josh, Brian, Sara) for inviting and supporting us. Thanks to our team-mates at Geneca for their support. Supreme thanks to Rudy Chou and Matthew T. Boeke for staying awake for three days to develop this awesome concept. You guys rock!
Congratulations to Manifest Digital for winning the Phizzpop Chicago 2008 design challenge. It was a good fight and you guys came packin’! I’m proud to say by unofficial tallies Tanagram came in a very close second. (I may need to retract so stay tuned). We will post the full details on our solution this week but for now you can enjoy the highlights reel below.
P.S. We hijacked this video from Chris Bernard’s Design Thinking Blog an excellent source for all things convergent between Microsoft, User Experience, and Technology.
It was only a matter of time before someone miniaturized eInk technology to become the digital paper all of us Sci-Fi fans (read nerds) have been dreaming of.
Plastic Logic has just announced the release of a new eReader technology that looks very exciting. Not to seem skeptical but we are hoping that their “environmentally friendly” marketing campaign also includes the retraining of the millions of workers currently employed by the paper industry. We love trees more than the next guy but bored, unemployed, angry loggers scare us to death.
I recently attended the Information Architecture Institute Idea 2008 Conference, October 7-8 in Chicago. The theme of the conference was ” . . . on designing complex information spaces of all kinds.”
What was intriguing about this particular conference was the diversity of people, both in professional and geographic terms. There were graphic designers, interaction designers, technical leads, managers, and oh yes . . . “information architects.” What was interesting about the attending information architects was that they came from so many backgrounds to become an information architect. There were actual classically trained architects that became IA’s, there were designers that were IA’s and so on.
When Richard Saul Wurman coined the term Information Architect in the late 1980′s, he was an architect that was designing travel books (Access Press) and came up with a term for designers that created information intensive artifacts. Since we cannot really agree on what the exact meaning of “information” and “architect”, I have come to the conclusion that merging the words into a concept would be difficult having hired several IA’s professionally. There is little agreement of what an IA is, and even what their outputs are. This was evident at the Idea conference, that there was no attempt in defining the term.
The first speaker was blogger David Armano who spoke on “Micro-Interactions in a 2.0 World.” A well-known and dynamic speaker, David took participants down a very rapid terrain of design, marketing and business through technological innovations. His central premise is that we are moving from passive consumers to active participants through existing social architecture technologies – not custom applications. Since all of our devices are internet enabled, the notion of a traditional browser experience is giving way to smaller more intimate digital apps that do one or two things. We as users cross-link these apps together. He used the term “life streams” to name this process of “engage, enable, and empower” our actions through a model of “usefulness, utility and ubiquity.” David also articulated new digital ecosystems such as the Nike Touch which uses “engagement” of “deposits” and “withdrawls” with several micro-functionalities bundled together. Social networks by their very nature amplify communications and he asked the audience what their “passion point” was.
Elliott Malkin, an artist from New York discussed “Information in Space.” His passionate and precise presentation went down a very indirect route that got me very excited. His initial metaphor was the hassidic concept of an eruv, or a physical demarkation between a secular world and a religious world using the same space. He referred to this psychographic space as having strong conceptual power for the intended group and for what for most people would not even notice. Unfortunately, I thought he was going to bring the metaphor back to digital technology and social architecture, but instead he discussed using digital technology to create a virtual eruv that could be monitored without rabbi’s going out to check if the eruv physical demarcations were intact. The implications of this metaphor in discussing how a shared space could have unique “functionalities” for different groups at the same time holds great promise.
Jesse James Garrett of Adaptive Path presented “Envisoning the Future of the Web.” They worked with the Mozilla Foundation in exploring the future of web browsers. Their concept is called Project Aurora. Now, when dealing with the future of anything, especially technology, it is difficult since we tend to use established conventions and behaviors and link it to a future that people can understand. Star Trek did it best by taking human behaviors and linking them to technologies that did not necessarily need to describe their inner workings. As viewers, especially hooked viewers, we understood the galactic federation model and the value system of the show to put the expressions and technologies in context.
With the future of a browser, Adaptive Path focused on augmented reality, or the overlay of digital information on the real world where there will be data abundance and the question will be how to we visualize, focus and manage all of it cognitively and socially. Processing power, storage capacity, bandwith and graphic capabilities of computers will impact how we interact with each other through the digital cloud. “Context awareness,” “natural interaction,” and “continuity” would allow for more natural collaborations. Each of us would have a semantic profile and with geolocation, would allow for very rich interactions between people where ever they are. Two main questions arose from the audience. What was the time horizon of Project Aurora? Jesse stated they had a 10 year window into the future (this would be the equivalent of 40 years in technological terms). He said they had to balance “compelling” with “plausible” in their vision. My view was that their vision was too contemporary and linked to current “plausible” scenarios. The second question was that their concept could be viewed that the browser was an operating system. Jesse made it clear that they did not want to address the operating system vs. browser question, but in my mind the two converge in their scenario.
Chris Crawford a former game designer for Atari presented an interesting perspective on “Linguistic User Interfaces.” His perspective on intelligent systems is that smart computers that could interact with humans using extensive language patterns is not realistic. This is due to the Sapir/Wharf hypothesis that inside the human mind language and reality exist together. Chris’ interesting take is that with games, a model for a computer to interact with humans is much more manageable since the worlds are much smaller. He further elaborated that software, verbs define the program and is core to the human/computer interface. With most current software, as the verb count increases, accessibility and expectability reduces. 100 verbs is the limit for most users. Chris is currently developing a linguistic user interface (LUI) for programs that can create stories. I found his perspective very compelling.
Alberto Canas, of the Institute for Human and Machine Cognition (IHMC) presented a surprising presentation called “From Meaningful Learning to a Network of Knowledge Builders.” IHMC has created the popular language mapping program CMAP, which I have on my computer. What was informative about his presentation on CMAP were examples of its application (pun intended). Knowledge essentially are concepts that are linked together with prepositions to make a relationship (this was a wonderfully simple definition). Humans have created written language to describe concepts that cannot easily be illustrated. CMAP are concept maps linked by phrases to form propositions. I already knew this in principle. Alberto then showed the power of CMAP through an ongoing project with the Panamanian government giving school children CMAP to describe their lives. The power of CMAP is that users can link images and web page addresses to their maps and can also link concept maps to other concept maps. They are essentially mini-websites which are non-linear. I will not look at CMAP the same way and believe that its potential is not fully understood by a large cross section of users.
Jason Fried, founder of 37signals presented a lucid lecture called “Getting Real.” I had not heard Jason before, but am a heavy user of Basecamp and a real fan of its simplicity and how reliable it is. Jason is a real visionary and their development process flies in the face of every convention that most digital consultancies use. They do not “plan” anything, do no “specification” documents, and do not use “actor or personas.” They focus on building things and figure out how to do it over time. Keep things small, use sharpie markers as the finest resolution when sketching ideas, and only have a core set of functions (a simple core). Part of me was aghast, but I quickly saw the logic to their process. If you are designing for yourselves and then find users, the 37signals model is perfect. Unfortunately, if you collaborate with clients to define the problem and then facilitate understanding, then the 37signals model will not work. However (you knew there was going to be a “but”) I totally agree with his concept of “scratching your itch” and doing things with passion.
Aradhana Goel of Ideo gave one of the most thought provoking presentations called “Emerging Trends, Design Thinking, Service Innovation.” We have all heard of IDEO and it is one of the most influential innovative firms (along with Pentagram) merging design and engineering. Aradhana was trained as an architect and has only recently become involved with service design. Her perspective on human factors was clear and in alignment with my understanding. What was powerful was her ideas around linking human factors with trend factors. Human factors focus on digging into context, while trend factors find the context. She went on to compare and contrast these two areas and how service design is a logical next step in productizing intangible experiences.
Bill DeRouchey of Ziba Design gave a very direct and engaging discussion on “The Language of Interaction.” His deconstruction of everyday visual clues that we take for granted and their constant reinterpretation and reapplication to other situations was informative, common sense, but insightful.
Overall, there were several key themes that all speakers seemed to focus upon:
1) Browsers are giving way to other internet enabled experiences
2) Windows, Icon, Mouse, Pointer system is under stress
3) Transaction is more than money
4) Link several apps, not one killer app
5) Focus on experiences, not just interactions
Upon reflection, I found this conference very fulfilling and reinforced certain convictions, challenged others and provided a very positive mental workout for me (which is what good conferences should do). I would like to compliment IAI for the organization of the conference and the lunches with different groups of people was enjoyable. There were twelve speakers in two days, interspersed with group lunches around the Chicago loop.
The IAI did not go down an exististential vortex of what an information architect is or is not (though it came close at times), which would have been a divisive and somewhat unimaginative exercise. Instead they linked together several strains of interesting ideas and left the participants to decide what it meant to them.
File this one under, what the heck do I need this for?!? The Sony Rolly was dancing it’s fool heart out at the Sony Store at Old Orchard today. It definitely caught my (and Lulu’s) eye. But who would pay $400 for this thing? Watch the video and be amazed.
Second life has been setting the pace for virtual world development since 2003. We’ve been playing (er.. experiencing) since 2006. We even own land by the virtual sea, but the concept of a second or alternate world has always troubled us. Reality is already pretty complex.
Augmented Reality (AR) on the other hand, is exciting because we see a digitally enhanced reality as not only possible, but the key to supercharging the man / machine dyad. Imagine a world where digital daemon’s travel with us as friends, servants and guardians (I need to lay off the children’s literature). You don’t have to imagine too hard, the folks at Georgia Tech are already working on realizing part of this vision. The video above shows how digital can be superimposed over reality in a hyper-realistic manner. The last minute of video above is the most exciting, but heck, the whole thing is only 3 minutes long… Enjoy! (Thanks Stephanie)
First, if you don’t have a podcast (free) subscription to the video blog “Advanced Beauty“, get one right now!!! They are releasing 18 gorgeous digital renditions one at a time from various artists including our dreamboat Robert Hodgin. They are on the seventh video and so far all of the videos are great but Robert’s melts our head. Sure we might be biased, so check them out for yourselves and bask in their digital beauty.
Tanagram attended an interesting AIGA Student Chapter meeting called SPARK at the Illinois Institute of Art in Schaumburg. The event was held at the Prairie Center for the Arts and about 75 people attended the meeting.
It was a mixture of alumni, students and faculty who came to listen to Rubbish Films and Tanagram Partners. The event was a mixture of a social, a bazaar and a presentation. There was a DJ with a G4 laptop “spinning” an auditory web of music to set the tone while everyone was hobnobbing.
Rubbish Film is a collective of five students from Columbia College, University of Iowa and Illinois Institute of Art who have a passion for film making and more important, story telling. They are a clique bound together by a clear sense of purpose using black and white 8mm film, guerilla-like filming tactics and a compelling series of techniques.
You could not escape their sense of enthusiasm and idealism that comes with being 20ish, but they also exhibited a sense of drive and saavy that one does not associate with this generation. Their film “Eyelids” is an engaging story about a boy who projects himself into the mind of a girl and sees the world through her eyes over time. They have marketed the film themselves and wound up at Cannes Film Festival in the short independent film category. They are now a distributed collective and collaborate on other films as well as doing music videos.
The theme for the meeting was “motivate” and Rubbish Films definitely motivated everyone in the room of what can be accomplished with little resources and alot of drive. I felt like an old college professor as Tanagram is essentially Rubbish Films 25 years later – more polished and tempered, but just as committed in doing good work.
After a raffle and a few words, it was Tanagram’s turn. Within a fairly large auditorium, I asked everyone to move to the front so I did not need to use a microphone. Most complied, but as human nature would have it, several only moved one row.
Tanagram is a hybrid company working on fairly wicked problems. I eased into the issue with a traditional design audience by discussing what objects can and can’t do, recognizing human behavior, and then defining design excellence. This tactic seemed to work and by the time we showed three examples, the audience was ready. Overall, the questions were thoughtful and most students were amazed at the diversity of thinking and skills that go into our work.
Going to student events is a hit-or-miss proposition. This time it was a hit.
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